Narrative design for fast-moving companies

Roupi turns your vision into experiences that make you stand out.

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Standing out in a world of noise.

Capturing attention is hard in today’s saturated markets. To stand out, your company needs a powerful vision that resonates and cuts through the noise.

Your story must be told in a way that relates to how your customers and the market feel. As well as collaborators and future talents, investors, journalists, officials.

The importance of consistency.

Narrative design is about consistency. By merging your vision, brand and product, we create unique experiences that your customers will never forget.

Every touchpoint is an opportunity. Adapting the story to each occasion drives business growth, as context matters to your customers.

Create unity around your vision with narrative design.

Roupi solves business challenges with strategic courage & love for the craft.

Creating a free alternative to Microsoft for Real-time intelligence.

Jean-Baptiste Guerraz

CTO & Co-Founder at Plasma

"The way Roupi has articulated Plasma's messaging and identity helps us position as a pioneering technology company."

Positioning and building product marketing for a leading fintech in France.

Clément Carrier

CEO & Co-founder at Aria

“Roupi has the capacity to understand complicated issues and translate them into simple ideas. They immediately made our messaging clear, well structured and impactful.”

Marketing a new circular economy model for online brands.

Max Herrmann

CEO & Co-Founder at Nopli

“Roupi’s expertise is at the crossroads between marketing, business sense and creativity. Acting as a sparring partner to challenge our positioning, they suggested new angles with a fresh eye.”

Launching a new brand for #1 home service group in France.

Charlotte Jusseau

Chief Comms Officer at Ouicare Group

"Roupi supported us in structuring our Brand platform, communications and content strategy. We are super satisfied with his support, he systematically went further than the initial scope of his missions."

Packaging the commercial offering of the leading audio adtech in Europe.

Arthur Larrey

CEO & Co-founder at Audion

"Roupi demonstrated a remarkable ability to quickly grasp complex topics and turn them into effective solutions. The quality of their execution is superior, ensuring our projects are not only completed on time but also exceed our expectations."

Helping a road freight startup grow from 0 to €20M in revenue.

Antoine Lesqueren

Managing Director, CPO & Co-founder at Fretlink

Repositioning a dev agency into the open-source community for IT services.

Julien Touzé

CEO & Co-Founder at Skilld

“Working on our narrative kicked things into high gear as part of Skilld's pivot. We now have the means to unite our team, our investors and our clients around our project.”

Growth always starts with a story to tell.

01

It all begins with a business and positioning challenge

We begin by understanding your vision and business challenges, your current goals and what differentiates you from competitors.

02

Together, we craft the narrative core that makes you unique

Through positioning workshops, we turn your vision into a core narrative that helps articulate your strategy to the world.

03

We connect the narrative to your users through experiences

We integrate your narrative into every touchpoint, creating consistent experiences that link the story to your audience.

Our collaboration takes shape according to your needs.

Project-based

We ship fast.
You test your idea within a fixed budget.

Project-based collaborations are best for companies that need expert execution within a pre-defined scope and budget.

This mode offers great value for money, but operates within certain creative constraints. New clients often use it as a starting point before opening to a larger collaboration.

Send us a brief

Expert Builders

We take the lead.
You take your vision way further.

Experts Builder allows us to take bold, strategic risks and propose innovative solutions that best serve your business interests.

We start with a 6-month contract, which can be renewed based on your evolving needs. This mode offers the flexibility to pivot, experiment, and refine your messaging and product until you get the results you want.

Build a partnership

“Roupi is not an agency—we're your partners. A studio made of experienced builders from startups who made the news for decades. Relentlessly, we deliver and take things further.”

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