Client
Sutom is the French twist on Wordle: a daily word game played by thousands of players. A simple concept, a loyal community, but a challenge: how do you grow the product experience without losing its charm?
Builders
Daijo Togashi
Project type
Product Experience
UI Design
UX writing
Monetization mechanics
Sutom isn’t just another word game. It’s a daily ritual for thousands of players across France. But as the community grew, the product experience needed to evolve. Not by adding features, but by sharpening the experience, making every interaction feel unique.
Every tap, every word, every message feels like part of a bigger story. One that keeps players coming back.