The portal for investors of today and tomorrow.
Client
Tudigo makes Private Equity investing accessible to anyone. Individuals can invest with equal terms conditions, while gaining expertise. Private funds can co-invest to participate in larger rounds and diversify their portfolios.
Builders
Pierre Roux
Daijo Togashi
Project type
Narrative Design
Brand Strategy
Verbal Identity
Visual Identity
Website Design
Product Design
Strategic narrative
Everyone can be an investor. Tudigo's vision is to democratise investment, and build a world where we all have a chance to build wealth. Its mission is to get retail investors a seat at the Private Equity table, by providing the knowledge and investment education.
The mascot manifests accessibility and openness.
The mascot embodies its mission: to provide the keys to investing. Both smiling and reassuring, it represents the reliable guide who helps investors every step of the way, enabling them to make informed choices in complete confidence.
Tudigo’s website: a portal towards the investment platform.
The website was built as an extension of Tudigo's web app for investors. It gives access to open opportunities and related financial analysis, as well as educational content for first-time investors.
Tudigo’s brand expressions.
The narrative designed for Tudigo is all about taking a strong position and being remarkable, in a space where most alternatives look alike.
"Roupi’s expertise is at the crossroads between marketing, business sense and creativity. Acting as a sparring partner to challenge our positioning, they suggested new angles with a fresh eye."
Alexandre Laing
CEO & co-founder @Tudigo
