Nopli

A new circular economy model for online brands.

How to convince online brands to embrace resale, with an offering adapted to their business model?

Industry

E-commerce

White-label resale solutions, tailored for online brands.

The resale market is mainly driven by consumer-focused marketplaces, that left brands out of the equation for a while.

But that was before Nopli, who offers to set up - in a few days - a second hand section on their website and to handle all operations.

“Roupi’s expertise is at the crossroads between marketing, business sense and creativity.

Acting as a sparring partner to challenge our positioning, they suggested new angles with a fresh eye.”

Max Herrmann

CEO & Co-founder at Nopli

Positioning strategy

Resale, rewired
for e-commerce.

A response to consumers' expectations.

The first challenge was to promote the necessity of implementing circularity as part of brand’s offering.
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But it takes a whole team to handle a second-hand e-shop. And that’s where Nopli comes into play. Brands do not have to lift a finger.

Where customers deal together.

What truly makes a difference is their business model. Implementing a CtoC marketplace allows brands to dive into resale without operating it themselves.
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We angled the narrative to make such positioning the obvious choice for any online brand.

Making it simple and accessible.

Nopli’s vision lies on simplifying the process, and make it as easy as possible for online brands to take the leap.
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So we’ve made switching to resale look as easy as using a SaaS product like Shopify.